About the Book:
The Lean Startup, published in the year 2011, is a book that provides useful advice on how to prevent new businesses from failing prematurely. The book talks about modern techniques that can be used by entrepreneurs across the globe in order to build new companies, and create new products, while catering to the growing needs of the masses. The ‘Lean Startup methodology’ formulated by Eric Ries is based on extensive customer feedback. In his book, the author uses his successful first-hand experience of launching new business ventures. He also uses his active association with Harvard Business School to analyse the reasons why most start-ups fail. The book provides effective solutions to prevent the most common of issues that start-ups face. The strategy provided in this book is discussed and followed by many start-ups from the silicon valley.
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