Lean Analytics: Use Data to Build a Better Startup Faster
Lean Analytics: Use Data to Build a Better Startup Faster
Author : Alistair Croll

Our Price : 775

Publisher : Shroff/OReilly

ISBN 13 : 9789351100867

Availability : 10-12 Working Days

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About the Book:

Whether youre a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction.

This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without.

Understand Lean Startup, analytics fundamentals, and the data-driven mindset

Look at six sample business models and how they map to new ventures of all sizes

Find the One Metric That Matters to you

Learn how to draw a line in the sand, so youll know its time to move forward

Apply Lean Analytics principles to large enterprises and established products


Stop Lying to Yourself

Chapter 1 Were All Liars

Chapter 2 How to Keep Score

Chapter 3 Deciding What to Do with Your Life

Chapter 4 Data-Driven Versus Data-Informed

Finding the Right Metric for Right Now

Chapter 5 Analytics Frameworks

Chapter 6 The Discipline of One Metric That Matters

Chapter 7 What Business Are You In?

Chapter 8 Model One: E-commerce

Chapter 9 Model Two: Software as a Service (SaaS)

Chapter 10 Model Three: Free Mobile App

Chapter 11 Model Four: Media Site

Chapter 12 Model Five: User-Generated Content

Chapter 13 Model Six: Two-Sided Marketplaces

Chapter 14 What Stage Are You At?

Chapter 15 Stage One: Empathy

Chapter 16 Stage Two: Stickiness

Chapter 17 Stage Three: Virality

Chapter 18 Stage Four: Revenue

Chapter 19 Stage Five: Scale

Chapter 20 Model + Stage Drives the Metric You Track

Lines in the Sand

Chapter 21 Am I Good Enough?

Chapter 22 E-commerce: Lines in the Sand

Chapter 23 SaaS: Lines in the Sand

Chapter 24 Free Mobile App: Lines in the Sand

Chapter 25 Media Site: Lines in the Sand

Chapter 26 User-Generated Content: Lines in the Sand

Chapter 27 Two-Sided Marketplaces: Lines in the Sand

Chapter 28 What to Do When You Dont Have a Baseline

Putting Lean Analytics to Work

Chapter 29 Selling into Enterprise Markets

Chapter 30 Lean from Within: Intrapreneurs

Chapter 31 Conclusion: Beyond Startups

Appendix References and Further Reading

Appendix About the Authors

Appendix The Lean Series


About the Author:

Alistair Croll has been an entrepreneur, author, and public speaker for nearly 20 years. Hes worked on a variety of topics, from web performance, to big data, to cloud computing, to startups, in that time.

In 2001, he co-founded web performance startup Coradiant, and since that time has also launched Rednod, CloudOps, Bitcurrent, Year One Labs, the Bitnorth conference, the International Startup Festival and several other early-stage companies.

Alistair is the author of three books on web performance, analytics, and IT operations, including "Lean Analytics" http://leananalyticsbook.com/, a book on using data to build a better business faster thats due out in March from OReilly Media. He lives in Montreal, Canada and tries to mitigate chronic ADD by writing about far too many things at "Solve For Interesting": http://www.solveforinteresting.com. Alistair chairs OReillys Strata Conference.

Binding : Paperback
ISBN 10 : 9351100863
ISBN 13 : 9789351100867
Date of Publishing : 2009-03-24
Language : English
Number of Pages: 456