Jugaad Innovation: A Frugal and Flexible Approach to Innovation For The 21st Century
Jugaad Innovation: A Frugal and Flexible Approach to Innovation For The 21st Century
Author : Navi Radjou , Jaideep Prabhu , Simone Ahuja , Sam Pitroda

List Price : 499

Our Price : 399 (20 % Discount)

Publisher : Random Business

ISBN 13 : 9788184002058

Availability : 2-4 Working Days

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About the Book:

Jugaad is a word often heard in general conversation in India. Whether to find ingenious solutions to problems or turn adversity into opportunity Indians swear by it. In this seminal book, Navi Radjou, Jaideep Prabhu, and Simone Ahuja challenge the very way a traditional organization thinks and acts. Leading companies such as Facebook, Future Group, GE, Google, PepsiCo, Philips, Renault-Nissan, Siemens, Suzlon, Tata Group, and YES BANK, among others, are already practising jugaad to generate original ideas and pioneer growth.

 

About the Author:

Jaideep Prabhu is the Jawaharlal Nehru Professor of Indian Business and Enterprise at Judge Business School, University of Cambridge. He has taught executives from ABN Amro, Bertelsmann, BP, BT, IBM, ING Bank, Nokia, Philips, Roche, Shell, Vodafone, and Xerox.

Simone Ahujais the founder and principal of Blood Orange, a marketing and strategy consultancy with expertise in innovation and emerging markets. She regularly presents and consults to Fortune 500 companies across sectors, and contributes to a Harvard Business Review blog.

Binding : Hardcover
ISBN 10 : 818400205X
ISBN 13 : 9788184002058
Date of Publishing : 2012
Language : English
Number of Pages: 336