Don't Go Away, we'll Be Right Back: The Oops and Downs of Advertising
Don't Go Away, we'll Be Right Back: The Oops and Downs of Advertising
Author : Indu Balachandran

List Price : 250

Our Price : 200 (20 % Discount)

Publisher : Westland And Tranquebar Press

ISBN 13 : 9789380658698

Availability : 1-3 Working Days

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About the Book:

A book on advertising for all those who think programmes interrupt commercials.

Get valuable insights into the world of Advertising! Such as:



    A Copywriter’s most dreaded word is ‘typo’. Like this one that crept into a hotel’s hoarding design: ‘Our restaurant has a bra attached’.
  • Pitches happen when the client realises it’s been a long time since he went to the circus, so sends word around town that he’s looking for a new agency.
 

About the Author:

Indu(nee Venkataraman) was raised in Bangalore, on an unhealthy diet of Mad magazines since she was eight. A gold medal in journalism landed a job at Deccan Herald, but the chief reporter politely suggested she join an ad agency, seeing her excessive use of exaggeration. Indu joined JWT, moving from Copy Trainee to Vice President and Executive Creative Director, over twenty-nine years. She’s won several advertising awards.

Binding : Paperback
ISBN 10 : 9380658698
ISBN 13 : 9789380658698
Date of Publishing : 2011-08-25 23:16:14
Language : English
Number of Pages: 192