Business Sutra: A very Indian Approach to Management
Business Sutra: A very Indian Approach to Management
Author : Devdutt Pattanaik

List Price : 695

Our Price : 591 (15 % Discount)

Publisher : Aleph Book Company

ISBN 13 : 9788192328072

Availability : 4-5 Working Days

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About the Book:

Business Sutra uses stories, symbols and rituals drawn from Hindu, Jain and Buddhist mythology to understand a wide variety of business situations that range from running a successful tea stall to nurturing talent in a large multinational corporation. At the heart of the book is a compelling premise: if we believe that wealth needs to be chased, the workplace becomes a rana-bhoomi—a battleground of investors, regulators, employers, employees, vendors, competitors and customers; if we believe that wealth needs to be attracted, the workplace becomes a ranga-bhoomi—a playground where everyone is happy.

 

 

About the Author:

Devdutt Pattanaik has written over twenty-five books and 400 articles on Indian mythology for everyone from adults to children. Since 2007, he has been explaining the relationship between mythology and management through his column in the Economic Times; the talk he gave at the TED India conference in 2009; and the show Business Sutra which ran successfully onCNBC-TV18 in 2010, besides numerous other lectures at Indian universities and management institutes. 

Trained to be a doctor, he spent fifteen years in the healthcare (Apollo Health Street) and pharmaceutical (Sanofi Aventis) industries and worked briefly with Ernst & Young as a business adviser before he turned his passion into a vocation and joined the think tank of the Future Group as its Chief Belief Officer.
Binding : Hardcover
ISBN 10 : 8192328074
ISBN 13 : 9788192328072
Date of Publishing : Mar. 2013
Language : English
Number of Pages: 446