Amul's India
Amul's India
Author : GUJARAT CO-OPERATIVE MILK MARKETING FEDE

List Price : 299

Our Price : 254 (15 % Discount)

Publisher : Collins Business

ISBN 13 : 9789350291498

Availability : 2-4 Working Days

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About the Book:


The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her journey through the eyes of prominent writers, public figures and the subjects of the hoardings themselves. It contains a series of vignettes, creating a patchwork quilt of essays, snippets and selections of classic hoardings. It offers us an inside peek into the back story of the creation of the ads.
Amul’s India is a celebration that would be of enormous interest to an observer of contemporary India, be it a brand manager, a management student or a fan of Amul. Or just somebody who wants a rollicking good time.

 

About the Author:

The book is a compilation of contributions by many well-known personalities. The main essay is by Santosh Desai. Other contributors include Rajdeep Sardesai, Harsha Bhogle, Shyam Benegal, Shobhaa D, Sylvester DaCunha and Alyque Padamsee

Binding : Paperback
ISBN 13 : 9789350291498
Date of Publishing : 2012
Language : English
Number of Pages: 224